Work is set to start on Staffordshire’s huge £160 million shopping village which will feature top designer stores.
The McArthurGlen Designer Outlet village will be the county’s answer to the popular Bicester village and Cheshire Oaks.
Now it has been confirmed that construction will begin on the Cannock site later this month.
Once fully complete, the centre will boast 285,000 sq ft of retail space creating 1,000 jobs.
The first phase is due to be completed by 2020 and will be home to 80 premium and luxury brands offering discounts of up to 60 per cent.
There will also be restaurants and cafes, a children’s play area, bike parking and a 1,400-space car park.
The development will aim to attract designer brands such as Boss, Jack Wills, Ralph Lauren, Superdry and Cath Kidston along with other top retailers currently only found at the likes of Cheshire Oaks in Ellesmere Port.
Around three million people are expected to visit every year.
News of work starting in Cannock comes in the same week as a planned £360 million retail and leisure development on the East-West Preinct in Hanley has been scrapped.
Gary Bond, joint managing director of development at McArthurGlen, said: “We are thrilled to start construction on this milestone development for Cannock.
“The new centre will generate significant employment for the local area and create a new retail destination for the region, serving 11 million local residents.
“Cannock Designer Outlet will be built to the highest standards of architectural design and sustainability, reflecting and respecting the surrounding natural landscape.”
Cannock Chase District Council granted permission for the development back in September, 2016.
In December last year, McArthurGlen announced a joint venture with Aviva Investors, The Richardson Family and U+I to develop Cannock Designer Outlet, which will be its seventh UK shopping village.
The company already has a shopping village in Derbyshire – the East Midlands Designer Outlet at South Normanton.
Councillor George Adamson, leader of Cannock Chase District Council, said: “The reality of creating one of the most significant things to happen in the district in recent memory is definitely here now, with this exciting news.
“As construction commences we will be working closely with McArthurGlen to ensure that disruption is kept to the minimum for our residents, as we progress to a development we can all be very proud about.”